His efforts are also aimed at countering wide-spread criticism that the Democratic Party has no direction, plan, or platform. Dean has decided to appeal to Middle America by reaching out to unions and farmers with his platform and logo.
"It's essential that we capture the hearts and minds of people in the labor and agriculture sectors of America if we are going to also win the presidency in 2008," Dean remarked at the logo's unveiling.
For a peek at the new DNC logo look below:
